by Abby Cummins | Jun 10, 2020 | Digital Presence, Marketing, Online Reviews, Social Media
Is your tax and accounting firm active on Nextdoor? It’s a private social media platform for local neighborhoods—and one of the best ways to connect with new clients and prospects. Let’s take a few minutes today to review how Nextdoor works, and why it’s such a...
by Abby Cummins | May 7, 2020 | Marketing, Social Media
Facebook is more than a tool for connecting with friends and family—it’s also a fantastic way to market your tax and accounting firm! You can use Facebook to promote your different services, nurture client relationships and increase recognition for your firm. Here’s...
by Abby Cummins | Apr 8, 2020 | Digital Presence, Marketing, Video Marketing
Growing your small tax firm online can be overwhelming, especially if you’re creating and publishing your own client content. That’s partly why it’s so difficult for small tax firms to excel on the web: limited time and resources. Thankfully, with the right digital...
by Abby Cummins | Mar 24, 2020 | Digital Presence, Marketing, Marketing Automation, Social Media, Video Marketing
The world of tax and accounting marketing is changing quickly, thanks in part to the rapid evolution of technology. Let’s take a look at the top marketing trends your firm should watch in coming year and beyond. The Rise of Automated Marketing IT and marketing...
by Abby Cummins | Mar 3, 2020 | Marketing, Referral Marketing, Social Media, Word of Mouth
Many CPAs, accountants and tax professionals make a final push for clients as we dive into the peak of tax season. After all, this marks a unique time of year where business and individual clients are actively searching for your services. So if you’re looking to take...
by Abby Cummins | Feb 25, 2020 | Digital Presence, Marketing, Online Reviews, Practice Management
Is your tax and accounting firm ready for the busy season? For most of us, it’s easy to get so swept up in billable time and clients that we overlook other important tasks—like ensuring it’s easy for clients to leave online reviews or submit payments after...
by Abby Cummins | Feb 11, 2020 | Client Retention, Marketing
You’ve done all the prep work for tax season: your firm’s site is up to date, you’ve got a clear payment system in place, and you just pushed a new email campaign to pull some last-second leads through the door. But have you given everything your clients need to be...
by Abby Cummins | Jan 28, 2020 | Client Retention, Marketing
Today’s marketing tools are more advanced than ever. And while these solutions bring great opportunities for your tax firm, most carry a steep learning curve as well. Thankfully, there are plenty of simple marketing technologies your firm can use to attract and retain...
by Abby Cummins | Jan 9, 2020 | Client Retention
Tax season is overwhelming for even the most seasoned tax and accounting professionals. Thankfully, there are a few simple strategies your firm can use to help manage your time and avoid client overload during this stressful time. Today, let’s explore how these...
by Abby Cummins | Dec 18, 2019 | Client Retention, Content Marketing, Marketing, Online Reviews, Video Marketing
With tax season just around the corner, many firms are stepping up their marketing to spread awareness and re-engage clients. But with so many marketing tools and tactics available today, it can be tough to decide which will work best for your firm. So today, let’s...
