What are the Right LinkedIn Profiles for Tax Professionals?
LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...
Tax & Accounting Marketing Trends: 2023 and Beyond
The world of tax and accounting marketing is changing quickly, thanks in part to the rapid evolution of technology. Let’s take a look at the top marketing trends your firm should watch in the coming year and beyond. The Rise of Automated Marketing IT and marketing...
5 Outcomes Every Accountant Should Get From Their Content Marketing
Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...
Basic Client Retention Questions Every Tax Firm Needs to Answer
Your firm’s ability to retain clients is one of the most important components to sustain growth and profitability. Here are the three retention questions every accounting firm should be able to answer: What percentage of your clients return each year? The first step...
How Marketing Automation is Helping Tax Firms
Feeling overwhelmed about spending time writing articles, emails, newsletters, and social media posts to engage clients and prospects? Unsure what time of day or what day of the week your clients are most likely to interact with your content? You’re not the only one....
7 EASY DIGITAL MARKETING IDEAS FOR SMALL TAX FIRMS TO GROW THEIR ONLINE PRESENCE
Tax And Accounting Firms That Are Successful In Digital Marketing Use These 7 Steps 1. JOIN THE CLOUD Cloud services offer the scale and reliability that might otherwise be out of reach for independent accountants. In fact, a recent survey by the Association of...
An Advertising Game Changer for Tax and Accounting Firms
Word-of-mouth advertising has probably been the go-to business development tool for you and many other tax and accounting firms. While relying on satisfied clients referring other clients will always be one of the most vital means for generating new business for your...
Put Nextdoor to Work for Your Tax & Accounting Firm
Is your tax and accounting firm active on Nextdoor? It’s a private social media platform for local neighborhoods—and one of the best ways to connect with new clients and prospects. Let’s take a few minutes today to review how Nextdoor works, and why it’s such a...