Content Marketing

5 Outcomes Every Accountant Should Get From Their Content Marketing

by Nyla Hoffman | Dec 12, 2022 | Content Marketing

Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...

7 EASY DIGITAL MARKETING IDEAS FOR SMALL TAX FIRMS TO GROW THEIR ONLINE PRESENCE

by Devon Davidson | Nov 30, 2022 | Content Marketing, Marketing Automation

Tax And Accounting Firms That Are Successful In Digital Marketing Use These 7 Steps 1. JOIN THE CLOUD Cloud services offer the scale and reliability that might otherwise be out of reach for independent accountants. In fact, a recent survey by the Association of...

An Advertising Game Changer for Tax and Accounting Firms

by Nyla Hoffman | Nov 21, 2022 | Client Retention, Content Marketing, Digital Presence, Marketing

Word-of-mouth advertising has probably been the go-to business development tool for you and many other tax and accounting firms. While relying on satisfied clients referring other clients will always be one of the most vital means for generating new business for your...

4 Fast Ways to Optimize Your Marketing for Tax Season

by Laura | Dec 18, 2019 | Client Retention, Content Marketing, Marketing, Online Reviews, Video Marketing

With tax season just around the corner, many firms are stepping up their marketing to spread awareness and re-engage clients. But with so many marketing tools and tactics available today, it can be tough to decide which will work best for your firm. So today, let’s...

What are the Right LinkedIn Profiles for Tax Professionals?

by Laura | Jul 1, 2019 | Content Marketing, Referral Marketing

LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...

The Need to Educate Your Tax Clients has Never Been Greater

by Laura | May 9, 2019 | Client Retention, Content Marketing

Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...