by Abby Cummins | Dec 18, 2019 | Client Retention, Content Marketing, Marketing, Online Reviews, Video Marketing
With tax season just around the corner, many firms are stepping up their marketing to spread awareness and re-engage clients. But with so many marketing tools and tactics available today, it can be tough to decide which will work best for your firm. So today, let’s...
by Abby Cummins | Jul 1, 2019 | Content Marketing, Referral Marketing
LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...
by Abby Cummins | Jun 17, 2019 | Content Marketing
Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...
by Abby Cummins | May 9, 2019 | Client Retention, Content Marketing
Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...
by Abby Cummins | Apr 12, 2019 | Content Marketing, Marketing, Video Marketing
When it comes to complex subject matter like tax and accounting laws, codes and more, it’s important to market to clients in a way that helps them retain information. An effective and proven strategy to do this is through online video marketing. Video marketing helps...
by Abby Cummins | Feb 21, 2019 | Content Marketing
It’s important to recognize that adding fresh content to your website and social media profiles not only promotes your brand, it also helps your overall online presence. Fresh content stirs discussion, raises questions and helps you rank higher in search engines like...
