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Market your tax and accounting firm on Facebook: the basics

Facebook is widely regarded as a website for personal use – but the reality is that it’s a great way to market your business and gain visibility online. A business Facebook page allows you to post updates, gain “likes”, grow your online community, and more.

Did you know there are more than a billion active users on Facebook every single day? And that the average user spends 50 minutes on Facebook per day?

Setting up your Facebook business page

Creating a business Facebook page is fairly simple. The main difference for business pages is that you develop and manage a business page versus a profile. Once you create your page, you pick the appropriate category and customize it for your business. Don’t worry – Facebook walks you through all the steps.

Once your page is set up, you can invite people to “like” your page. Once your page is liked, people can get updates on their Facebook feed. You can also drive people to your website by connecting your homepage and your Facebook page. That way, clients can continuously stay connected.

Information to include on your Facebook business page

Much like other social media platforms, Facebook for business allows you to post updates, photos, and events. Be sure to include the following info on your Facebook business page:

  • Address and office hours
  • Ways to make appointments
  • Phone number, email and other ways to get in touch with your business
  • Photos of your office and/or staff members

You want to be sure you have a clear call-to-action (CTA). This means clients should easily be able to get in touch, call to schedule appointments or get detailed info for their appointment. Your CTA can also help you measure effectiveness with your Facebook page.

Keeping up with updates on your Facebook page

Making updates is simple, especially if you use marketing automation and cloud-based marketing tools to schedule updates and communications. Marketing automation lets you schedule updates to achieve maximum results with marketing and engagement. Mostad Marketing Cloud is uniquely focused on marketing for tax and accounting firms.

Pro tip about Facebook content: Remember that Facebook is most often used for personal use. People using it expect more of a friendly, personalized message. You might want to consider making your Facebook updates a little more laid back and subtle than your LinkedIn posts/messages.

Ready to get started?

Check out the benefits of Mostad Marketing Cloud and learn how to market your Facebook business page. Just start by scheduling a personalized demonstration. See all the exclusive features and get marketing underway in the tax preseason.