How to Handle Negative Reviews
With all the rating services on sites like Amazon and Yelp, it’s not a question of whether your tax firm will receive a negative review, only when. Every tax and accounting firm must know how to handle these negative reviews. Here are some hints: The best...
Every Impression Matters: 4 Steps to Set Your Firm Apart from the Competition
With competition abounding for accounting services, firms need to hone every advantage available to them. One of the ways you can set your firm apart from the pack is to create an awesome client experience starting with the first interaction and continuing through the...
Basic Client Retention Questions Every Tax Firm Needs to Answer
Your firm’s ability to retain clients is one of the most important components to sustain growth and profitability. Here are the three retention questions every accounting firm should be able to answer: What percentage of your clients return each year? The first step...
What are the Right LinkedIn Profiles for Tax Professionals?
LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...
5 Outcomes Every Accountant Should Get From Their Content Marketing
Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...
Online Reviews for Tax & Accounting Firms: What’s the Deal with Yelp?
Yelp reviews and your tax and accounting firm It’s not uncommon to look to online reviews for validation prior to purchasing an item or services. But are all reviews created equal when it comes to tax and accounting firms? Yelp is one of the more frequently used...
Online Reviews Simplified: Easy Tips to Get Started
Many factors play into a potential client’s decision to hire an accountant, but one thing is clear — online reviews are at the top of the list. A recent study by BrightLocal reveals that 91 percent of people read online reviews before making a purchasing decision, and...
The Elements of a Great Marketing Video (and Why your Tax and Accounting Firm Needs It)
Video marketing is one of the best ways to grab someone’s attention and help send a quick and effective marketing message. A big part of that has do do with the amount of people you can reach. YouTube has more than a billion users. And according to Forbes, more than...