by Abby Cummins | Sep 16, 2019 | Online Reviews
With all the rating services on sites like Amazon and Yelp, it’s not a question of whether your tax firm will receive a negative review, only when. Every tax and accounting firm must know how to handle these negative reviews. Here are some hints: The best...
by Abby Cummins | Aug 9, 2019 | Client Retention
With competition abounding for accounting services, firms need to hone every advantage available to them. One of the ways you can set your firm apart from the pack is to create an awesome client experience starting with the first interaction and continuing through the...
by Abby Cummins | Jul 16, 2019 | Client Retention, Marketing
Your firm’s ability to retain clients is one of the most important components to sustain growth and profitability. Here are the three retention questions every accounting firm should be able to answer: What percentage of your clients return each year? The first step...
by Abby Cummins | Jul 1, 2019 | Content Marketing, Referral Marketing
LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...
by Abby Cummins | Jun 17, 2019 | Content Marketing
Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...
by Abby Cummins | Jun 10, 2019 | Online Reviews
Yelp reviews and your tax and accounting firm It’s not uncommon to look to online reviews for validation prior to purchasing an item or services. But are all reviews created equal when it comes to tax and accounting firms? Yelp is one of the more frequently used...
by Abby Cummins | May 31, 2019 | Online Reviews
Many factors play into a potential client’s decision to hire an accountant, but one thing is clear — online reviews are at the top of the list. A recent study by BrightLocal reveals that 91 percent of people read online reviews before making a purchasing decision, and...
by Abby Cummins | May 24, 2019 | Video Marketing
Video marketing is one of the best ways to grab someone’s attention and help send a quick and effective marketing message. A big part of that has do do with the amount of people you can reach. YouTube has more than a billion users. And according to Forbes, more than...
by Abby Cummins | May 17, 2019 | Referral Marketing
The power of referrals: simple ways to grow your firm through existing clients You work hard and put in long hours in order to provide quality, year-round work for your clients. And one way to take advantage of your hard work is by growing your business with referrals...
by Abby Cummins | May 9, 2019 | Client Retention, Content Marketing
Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...
