Maximizing your online marketing in tax preseason: part 2 of 3
Marketing your firm in tax preseason not only helps increase awareness but helps you gain traction so your online presence stretches as far as possible. The more your firm is seen, the more clients are lining up for appointments.
Your approach to marketing content doesn’t have to be extravagant. Just be sure you have the right content at the right time. In part 2 of our systems check series, we’ll help by providing suggestions for types of content and how to do a “content check” with your social media accounts.
Use marketing automation and get a blog, whitepaper or newsletter ready to send
We know that writing new content isn’t always a top priority, but during tax preseason it can take you to the next level when marketing your firm. That way, you can focus more on billable time and clients.
Did you know that content marketing not only costs less, but it’s also more effective than traditional outbound marketing and advertising? It’s true. You hand your clients (and prospective clients) the content they need when they need it – and you’re likely to increase business.
The best thing about marketing content is that you can schedule when you want content distributed with the help of marketing automation tools like Mostad Marketing Cloud.
Did you know that content marketing not only costs less, but it’s also more effective than traditional outbound marketing and advertising? It’s true. You hand your clients (and prospective clients) the content they need when they need it – and you’re likely to increase business.
Content that’s marketable and valuable to potential and existing clients includes:
- Blogs that introduce your firm’s area of expertise
- Whitepapers on current tax issues
- A video series addressing common tax questions
- A newsletter with a helpful tax prep checklist
Once content is written, you can schedule and send to clients when it’s relevant. You can also disperse content on your social media profiles like LinkedIn, Facebook and Twitter.
Content takes some time to get optimized, so it’s a smart idea to start early
Optimized content is content that is considered attractive to search engines like Google. And you want your firm to come up high on the page when clients are searching for you, info about your firm or general tax info. Optimized content will:
- Use terms, keywords, and phrases that people use when talking about taxes.
- Have geographical indicators so people searching by geography can find you (i.e. Minneapolis tax and accounting firm).
- Contain specific content and information that the user wants/needs.
It’s good to start marketing content a few months before tax season, especially considering it can take anywhere from 30 to 60 days for your content to become fully optimized and recognized by Google.
By getting relevant information out now, you can gain your clients’ attention, keep them engaged and ensure that they’ve made the right decision to work with your firm.
It’s good to start marketing content a few months before tax season, especially considering it can take anywhere from 30 to 60 days for your content to become fully optimized and recognized by Google.
Synch up all your accounts – including social media profiles
Remember that your online presence not only consists of your website but also all social media accounts. Clients will find you more credible if you have relevant content and a meaningful presence. How do you get a meaningful social media presence? Make sure you:
- Have up-to-date office and contact information.
- Stay active and show clients you know and see what’s happening in the news or media related to tax and accounting).
- Be human – give your social media account some personality while staying within the parameters of your brand.
Check out Mostad Marketing Cloud and use marketing to your advantage
Get started by scheduling a demonstration of Mostad Marketing Cloud website services to see how useful marketing automation is, and how it can help your business. Our cloud-based marketing tools help make sure you’re getting the right content to clients – at the right time.