by Abby Cummins | Apr 8, 2020 | Digital Presence, Marketing, Video Marketing
Growing your small tax firm online can be overwhelming, especially if you’re creating and publishing your own client content. That’s partly why it’s so difficult for small tax firms to excel on the web: limited time and resources. Thankfully, with the right digital...
by Abby Cummins | Jul 1, 2019 | Content Marketing, Referral Marketing
LinkedIn is a great way to stay connected with colleagues and prospects – but is it better to have a business profile, personal profile or both? Can I build more connections with just one account? What if I’m a solo practitioner? We’ll walk you through the differences...
by Abby Cummins | Jun 17, 2019 | Content Marketing
Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your content marketing strategy...
by Abby Cummins | May 9, 2019 | Client Retention, Content Marketing
Tax season is over and the filing numbers are in — according to the IRS, tax refunds were down by a total of $4.4 billion (yes, that’s billion with a “b”) compared to last year. With so many people receiving a smaller refund or a surprise tax bill, interest in saving...
by Abby Cummins | Apr 19, 2019 | Marketing
The keys to successful digital marketing practices are often learned through failure. But this doesn’t have to be you! The wise accountant learns from the travails experienced by others. Here are five digital marketing mistakes to avoid to keep your tax firm’s...
