by Abby Cummins | Apr 8, 2020 | Digital Presence, Marketing, Video Marketing
Growing your small tax firm online can be overwhelming, especially if you’re creating and publishing your own client content. That’s partly why it’s so difficult for small tax firms to excel on the web: limited time and resources. Thankfully, with the right digital...
by Abby Cummins | Mar 24, 2020 | Digital Presence, Marketing, Marketing Automation, Social Media, Video Marketing
The world of tax and accounting marketing is changing quickly, thanks in part to the rapid evolution of technology. Let’s take a look at the top marketing trends your firm should watch in coming year and beyond. The Rise of Automated Marketing IT and marketing...
by Abby Cummins | Apr 19, 2019 | Marketing
The keys to successful digital marketing practices are often learned through failure. But this doesn’t have to be you! The wise accountant learns from the travails experienced by others. Here are five digital marketing mistakes to avoid to keep your tax firm’s...
by Abby Cummins | Apr 12, 2019 | Content Marketing, Marketing, Video Marketing
When it comes to complex subject matter like tax and accounting laws, codes and more, it’s important to market to clients in a way that helps them retain information. An effective and proven strategy to do this is through online video marketing. Video marketing helps...
by Abby Cummins | Apr 5, 2019 | Client Retention
Year-round communication is key Communication with clients year-round helps build your tax and accounting firm’s credibility, increases brand awareness and establishes long-term client retention. And communication doesn’t just mean an email here and there – it means...
