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When it comes to complex subject matter like tax and accounting laws, codes and more, it’s important to market to clients in a way that helps them retain information. An effective and proven strategy to do this is through online video marketing. Video marketing helps with everything from increasing firm awareness to generating referrals and helping you stand out from your competitors. More than 75 percent of small business owners using video marketing say that it directly impacts their business, according to cloud-based video creation service Animoto.

Keep reading to learn about the top reasons video marketing is a powerful tool right now.

Reason 1: Video consumption is at an all-time high

According to Forbes, half a billion people are watching videos on Facebook every single day. It’s predicted that in the next four years that consumer internet traffic will be with video. With tools like Facebook Live and other live streaming options, it’s now easier than ever to connect with clients (and prospects) in the way that they want to engage.

Tax and accounting firms need to match clients’ preferences for consuming content and make content worthwhile. Why? If clients aren’t consuming content you’re providing, then your marketing strategy isn’t effective. Promoting videos with quality content will help you get more leads and sell more services to clients and prospects.

Reason 2: Video marketing helps potential clients recognize and trust your firm

Consumers tend to choose a name they know and trust, whether that’s for something as simple as buying bread or something as complex as their tax and accounting needs. In order to gain trust, you want to expose people to your firm as much as possible. It’s as simple as getting your firm’s name out there and offering them valuable content so they begin to recognize you as a respected tax expert.

Around 70 percent of consumers say they’ll share a branded video, according to animated video company Wyzowl. Videos are a great way to help make your firm recognizable and educate people about the services you provide. Video marketing helps put a face to the name and humanizes your tax and accounting business.

Pro tip: remember to promote your firm at the beginning and end of videos, and encourage people to take an action like visiting your website, contacting you or signing up for a newsletter. .

Reason 3: Video shares and likes on social media help with referrals

With the ability to share, “like” and tag videos across social media platforms, you can reach more people than ever anticipated. And it’s free marketing when people share your content. According to the Small Business Trends website, social video generates 12 times more shares than texts and images combined.” The more your videos are shared the more likely you are to get a referral.

Videos also help with:

  • Establishing credibility: Video marketing shows your expertise in complicated subject matters like the new tax legislation.
  • Selling more services to existing clients: Videos can increase sales because you’re connecting with clients year-round and showing the long-term benefits of working with your firm. Marketers who use video grow revenue 49 percent faster than non-video users, according to online advertising company WordStream.
  • Getting more new clients: Videos not only help attract more website visitors, they help encourage users to contact you. WordStream found that videos on a landing page can increase conversion by 80 percent or more.
  • Saving time and money: Videos can eliminate questions, concerns and calls that might eat away at time you could be billing clients.

Start video marketing and using cloud-based tools like Mostad Marketing Cloud

Did you know that Mostad Marketing Cloud has firm-branded videos? These are videos specific to your firm, made just for you. New videos will automatically be added to your website with our online tools so you can save yourself time and money. You can also use the videos in email and social media marketing. It’s a cost-effective way to use quality, professional videos without having to produce them yourself.

If you’re ready to learn more about how you can save time and money with the Mostad Marketing Cloud, schedule your personalized demonstration to see what it has to offer.

To read more topics about marketing tax and accounting firms and to get quick tips for building your brand, client retention and more, visit our blog.